Seth Godin gör det enklare

Letar du efter ett skrivråd? Här har du ett helt gäng. Det är en kille som heter Seth Godin som har publicerat råden på sin blogg, och han har i sin tur fått dem av en kille som heter George Orwell. Sedan har den gode Godin gjort råden enklare. Hepp!

1. Never use a metaphor, simile, or other figure of speech which you are used to seeing in print. You don’t need cliches.

2. Never use a long word where a short one will do. Avoid long words.

3. If it is possible to cut a word out, always cut it out.

4. Never use the passive where you can use the active. Write in the now.

5. Never use a foreign phrase, a scientific word or a jargon word if you can think of an everyday English equivalent. When in doubt, say it clearly.

6. Break any of these rules sooner than say anything outright barbarous. Better to be interesting than to follow these rules.

Tipstack till Magnus Engström på Public Speaking.