Earlier this fall (2019), Andrew Schmidt from Slack spoke at the Design Matters conference in Copenhagen, Denmark. Now you can see his talk “Designing like a writer: how language can elevate your work”, and learn how words can take the lead in the design process. Andrew says many wise things, and here’s 3 of them:
- It’s not hard to write good UI copy. If you’re struggling, there’s a bigger problem.
- Only give things a name if you have to. Describe them instead. Don’t go Google Wave.
- Never try to MAKE the user feel. Instead, look for the feelings they’re already having, and be a part of those.