🏴 🇺🇸 Slack UX writer Andrew Schmidt: “Never try to MAKE the user feel. Instead …”
Earlier this fall (2019), Andrew Schmidt from Slack spoke at the Design Matters conference in Copenhagen, Denmark. Now you can see his talk “Designing like a writer: how language can elevate your work”, and learn how words can take the lead in the design process. Andrew says many wise things, and here’s 3 of them:
- It’s not hard to write good UI copy. If you’re struggling, there’s a bigger problem.
- Only give things a name if you have to. Describe them instead. Don’t go Google Wave.
- Never try to MAKE the user feel. Instead, look for the feelings they’re already having, and be a part of those.